Is there a market for news-only channels in Africa? There are only a few of them on the continent and one recently emerged from Nigeria. The general belief is that TV channels are profitable when combining a lot of entertainment with little news. Our guests agree to disagree.
In this edition, you’ll hear from :
- Anthony Dara, the CEO of NN24 (www.nn24.tv), a new pay per view news only channel from Nigeria .
- Salim Amin, chairman of A24 media (www.a24media.com) , an online platform showcasing all media material related to Africa .
NN24 was launched on 3 May from its headquarters in Lagos. Its head, Anthony Dara, spent six and a half years working on the 24 hour news only station. An investment of eight million US dollars was needed to set up the project. NN24 broadcasts news from Nigeria , Africa and the rest of the world. Dara feels there is a true need for stories from Nigeria and Africa which are not distorted before they reach the audience.
NN24 is recruiting journalists from Ghana, South Africa, Egypt and the Democratic Republic of Congo.
Salim Amin from A24, based in Kenya , believes that news only channels, particularly pay per view, are not profitable ventures. “You do it for the betterment of the continent or for any other reasons but not to earn money”, he says. “Neither CNN, nor BBC or even Al Jazeera are making any profits.” One of the reasons, Salim Amin explains, there are few news-only channel in Africa is the tremendous difficulty in obtaining content from other African countries due to immense infrastructural difficulties.
But Dara argues that 21st-Century technology helps overcome this obstacle.