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Saturday 21 July 2012
The secret of Apple's sauce
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The San Francisco Apple store
RFI/M Rivière
By Trevor Pinch and Mark Lane

With more than 360 retail stores worldwide and a cash-pile of over a hundred billion euros, Apple is the biggest computer company in the world. So what's the secret of its success, And why do people rush to Apple Stores every time a new gadget is launched?

tags : Apple - Economy - Internet and new technology
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