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Spotlight on France

French startup, inspired by trees, finds energy in city wind gusts

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Where do ideas come from? For Jérôme Michaud-Larivière it came out of the air. Noticing the rustle of tree leaves, he wondered if they could become a source of renewable energy in cities. After years of tinkering and engineering, the prototype of the Wind Tree was born. The filmmaker-turned-entrepreneur hopes to install a prototype in Paris, ahead of the United Nations Climate Change Conference. Take a listen to how it works, and the challenges of combining technology with good design.

A prototype of the wind tree made by the company New Wind
A prototype of the wind tree made by the company New Wind arbre-a-vent.fr
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