France - 
Article published the Thursday 19 August 2010 - Latest update : Thursday 19 August 2010

French comic book icon goes to McDonald's

Albert Uderzo, writer, original illustrator and creator of the Astérix comic series.


A new McDonald's ad campaign featuring French comic book icon Astérix and his merry band of warriors feasting inside one of the fast food giant's restaurants has raised the ire of French bloggers.

A commentator on the website Veilleurs, calling himself Georges Abitbol, called the ad "an electric shock".

He questioned how the authors of the successful comic series could have allowed such use of Astérix.

"Well done, Albert Uderzo, for sacrificing a comic book monument to the Roman hordes," he wrote, referring to the illustrator who created the characters along with the late writer René Goscinny over 50 years ago.

Since then, the Gallic warrior's exploits leading his village to resist Roman occupation has been a symbol of independence and pride.

The comic book adventures have sold 325 million copies, including 200 million abroad, and has been translated into 107 languages and dialects.

The series has also been adapted into several books, 11 films, a number of games and the Parc Astérix theme park near Paris.

tags: Culture - France
React to the article
Commentez cette article en tapant votre message dans la zone de texte. Le nombre de caractères est limité à 1500 ou moins.
(1) Reaction

In France, Asterix represents

In France, Asterix represents the image of good French.
In the Comic, Obelix would make all for a good boar, it’s also a strong point of the album ‘the Great Crossing’ (Asterix in Native America). No fan can think that Obelix prefer eating a Big Mac with a Coca Cola rather than a wild boar and cervoise (Ancient Beer).
The Message writed id‘come as you are’ but the Bard and the dog are outside and message read is :
"The French aren’t yet gastronomes, but fast food lovers who come in Mc Do for the family party or village party"

Asterix isn’t against Americans, but can’t be a fast food lover.